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Bachelor of Arts Marketing

Successful marketers share specific characteristics. Effective communication, problem-solving and decision-making are among these. This program will help you develop these skills and teach you specialized marketing tactics in personal selling, digital marketing and e-commerce.

Are you innovative, creative and a good communicator? If you enjoy analyzing customer behavior, developing campaigns and collaborating with others, many marketing opportunities await you.

St. Scholastica’s BA in Marketing program will help you develop the knowledge and skills to construct and apply marketing strategies in large corporations, small businesses or retail environments. As a marketing student, you will learn to adapt and remain nimble to prepare for a fast-paced industry. You’ll study product design, social media, advertising, market research, services marketing, digital marketing and creating strategic marketing plans, while learning to collaborate in a team setting.

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Benedictine Scholarship

All new first-year applicants to St. Scholastica will be awarded either the Benedictine Scholarship or the Access Award, upon admission to the College.

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Financial Aid

100% of traditional incoming undergraduates receive some type of scholarships. The average for scholarships, grants and/or loans is $31,841.

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Degree Details

Tuition

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St. Scholastica’s longstanding commitment to inclusivity and generous financial aid packages make our world-class educational programs accessible to students from any background.

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Curriculum

Visit our Catalog to view the program, course and degree requirements, and learning outcomes. Be sure to create your course plan in consultation with your advisor.

Major

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Internships

Students may have opportunities for applied internships with various area organizations. Recent placements include: Upper Lakes Foods Inc., Duluth Entertainment Convention Center, Townsquare Media Group, Target, Best Buy, 3M and Amsoil Inc.

Career Outlook

Marketing graduates are employed in a variety of industries, businesses and disciplines, including advertising, public relations, health care, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality. According to the U.S. Department of Labor Bureau of Labor Statistics, the demand for professionals in the marketing field “is projected to grow 6% between 2022 and 2032, faster than the average for all occupations.”

Pair with a Language

Boost your brainpower and give yourself a competitive edge in our global economy by pairing your major with a language. St. Scholastica offers programs and courses in American Sign Language, German, Ojibwe and Spanish.

Admission Information

Visit our admissions page for information about transcripts, online application, international admissions and financing.

Meet Our Faculty

Experienced, Dedicated and Distinguished Educators

Expect to be heard, to be challenged and to be involved. St. Scholastica faculty are world-class scholars and experts in their field who invest in your success. Our values of community, respect, stewardship, hospitality and love of learning reflect our faculty’s commitment to lifting up others and celebrating our common humanity.

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