The College of St. Scholastica
1200 Kenwood Avenue
Duluth, MN 55811
TTY/TDD: (218) 723-6790
Kathy Modin, M.A.
Tower Hall, Room 3146
Fast Facts: Marketing Major and Minor
Major: 68 credits
Minor: 20 credits
Students may have opportunities for applied internships with various area organizations. Recent placements include: Upper Lakes Foods Inc., Duluth Entertainment Convention Center, Townsquare Media Group, Target, Best Buy, 3M and Amsoil Inc.
Marketing graduates are employed in a variety of of industries, businesses and disciplines, including advertising, public relations, health care, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.
Boost your brain power and give yourself a competitive edge in our global economy by pairing your major with a language. St. Scholastica offers programs and courses in American Sign Language, French, German, Latin, Ojibwe, Russian and Spanish.
Here are some classes you could take as part of this major or minor. Please note that you would not necessarily need all of these courses to fulfill a major or minor. This list doesn't include general education courses. Be sure to create your course plan in consultation with your advisor.
Applies the fundamentals covered in CTA 2041. Students will learn to apply these through exploration of typography, photography and illustration in graphic design from inception through to pre-press. A strong emphasis is placed on layout, hierarchy, advertising design, branding, visual identity systems and integration of concepts with visual elements.
Research, writing and production of video and audio news stories, mini-documentaries, commercials and features. Lab assignments include location recording of actual events and studio production experiences for both video and audio. An introduction to video and audio editing. Prerequisite: CTA 2514 or consent of instructor.
Introduces students to the major facets of doing business on the Internet, with an emphasis on creating new businesses and converting existing businesses to electronic commerce. Management theory and practice is combined with a variety of Internet business circumstances resulting in examples used for creating new businesses.
Focuses on the formulation and writing of a start-up business plan for a new small business. Course provides the theoretical framework for a feasible business plan and exposes students to real life experiences that contribute to anticipating and solving small business problems. Students are encouraged to use creativity in conceiving an idea for a new business.
Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.
Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.
Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.
Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materials management to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events, along with new theory, practice, basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.
Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.
"Throughout my four years at CSS, Dr. Sabah Alwan provided an extreme amount of support and encouragement and was always willing to help with any issues or concerns. I truly believe that through his teaching methods and advisement, I have successfully entered my career in marketing with confidence and determination."
– Michelle Fischer, ‘14