Brand Guidelines

We encourage you to embrace our brand by utilizing the following elements in your everyday work. Through our individual efforts, we can have a collective impact on how our College is viewed by others, and while leaning on the brand we will also help strengthen it.

Consistent use of logos, colors, a distinctive visual style and messaging will help us tell our unique story clearly at every point of our public interaction. Together we can build a brand that:

• Delivers clear consistent messaging
• Confirms our credibility
• Connects with our target prospects emotionally
• Motivates prospects to take action
• Solidifies user loyalty

These branding guidelines are provided by the marketing team, but our overall branding success depends on the consistent use of these elements by the entire college community.

Please follow this guide when working on your projects. If you have any questions, feel free to contact the College’s Marketing Department.

Your Success is Our Purpose

Our positioning statement, Your Success Is Our Purpose, echoes the mission and values of the College. It is a promise to our students demonstrating our collective motivation to serve them well at every step of their college journey.

Logos

One of the most recognizable elements of the St. Scholastica brand is the College’s logo system. Proper use of the College’s logos is key to building a recognizable brand. St. Scholastica has three main categories of logos:

• Standard logos
• Athletics logos
• Presidential crest

Each category has variations with specific uses. For example, in addition to different colors, the College’s standard logo has square and department/program/campus variations. If you have questions or would like to request a new department/program/campus logo, please contact the College’s Creative Director.

Selecting the Correct File Format

The chart below provides a guide to assist you in selecting the most appropriate format for the application requirements.