The Marketing major helps students develop the knowledge and skills needed to construct marketing strategies and activities that can be applied in large corporations, small businesses, or a retail environment.
Marketing students will study topics including product design, customer relations, advertising, market research, marketing of services, marketing on the internet, and creating strategic marketing plans.
The Marketing major offers students new and dynamic career choices and prepares them to work for either an independent marketing agency, an advertising agency, or within a corporate marketing department. Additional coursework is available in personal selling, retailing, or small business marketing. An advisor will help students tailor course selections to particular needs and interests.
Tower Hall 3142