Communication is the process of conveying messages to others, whether in a one-to-one encounter, in a public speech to many, in a mass medium that reaches millions, or in an artistic venue. Communicators know how to design messages for a variety of media and how to change that message depending on the audience or the medium. Good communicators know that effective messages are structured differently for speech, print, photography, film, visual art, radio, theatre or television.
Effective and accurate communicators are needed in this information age. Imaginative people, who can speak, write and produce messages for a variety of media, are highly prized in most professional settings.