Curriculum | B.A. Marketing

Program length

This program can be completed in less than three years. Students can enroll in eight credits per term (class two nights per week), and there are six terms per year. Of course, you're free to work through the program at your own pace.

Any applicable transfer credits will shorten this timeline.

Required classes

The B.A. in Marketing requires students to complete 128 credits to graduate. All students are required to complete our General Education requirements.

Most students who have earned an Associate of Arts degree from a Minnesota community college that participates in the MNSCU Minnesota Transfer Curriculum have completed the College's general education requirements, with the exception of Religious Studies and a Writing Intensive course. Speak with an admissions representative for an evaluation of your previous college coursework.

Marketing Strategy Concentration

The marketing strategy concentration provides students with a broad understanding of the marketing field, including:

  • Developing sales plans
  • Learning components of a marketing strategy
  • Creating the marketing message
  • Product development

Marketing Analytics Concentration

Currently offered only at the Duluth campus - available in other locations soon.

The marketing analytics concentration provides students with a robust set of tools to evaluate the effectiveness of marketing strategies, including:

  • Measuring ROI of marketing proposals
  • Interpreting data from customer/prospect surveys
  • Making sense of sales data and dealing with imperfect information
  • Analyzing marketing data and identify actionable information
  • Evaluating the effectiveness of a marketing plan
Course Creation Center

Expand and Collapse Required Courses

Expand and Collapse ACC 2210 - Principles of Financial Accountng

An introduction to the preparation and use of financial accounting information. Course includes preparation and analysis of financial statements and related disclosures.

Expand and Collapse ACC 2220 - Prin of Managerial Accounting

An introduction to the internal use of accounting information to plan, control and evaluate the activities of business organizations. Course emphasizes problem solving and decision making for manufacturing and service enterprises.

Expand and Collapse CIS 2105 - Information System Application

A practical approach to how software systems are used to address business needs. Students will explore common information problems businesses face, identify the data needed to solve the problems, and how that data needs to be manipulated and presented. These tasks will require the use of a wide range of software including databases, spreadsheets, report writing presentation, and multimedia software. Students will be required to do one or more extended projects in the course that will require research, analysis, and presentation in both paper and electronic format. Prerequisite: CIS 1008.

Expand and Collapse ECN 2230 - Principles of Microeconomics

Focuses on how economists explain the behavior of individuals, how markets direct activities and the policy implications that flow from economic analysis. Emphasis is less on the development of theories and more on the application of theories. Course examines how developments in other fields, most notably evolutionary psychology, have affected microeconomics. Prerequisite: MTH at 1000 level or permission of instructor.

Expand and Collapse MGT 2120 - Principles of Management

Introduction to the process of management. Course includes the history of management theory with emphasis on forces of change that have resulted in a changing view of the business world for managers. Principle management functions covered are planning, organizing, leading and the process of control as an information feedback function for increasing productivity. Emphasis is on the integration of all management functions into one effort for visionary, effective and efficient operations.

Expand and Collapse MGT 3130 - Quantitative Methods

Includes forecasting, quality assurance, project management and other mathematical models for data analysis. Software is used to solve and illustrate problems and solutions.

Expand and Collapse MGT 3240 - Human Resource Management

Provides an in-depth exposure to the major areas of human resource management including recruiting, selection, training, motivation, appraisal, planning, labor relations and compensation.

Expand and Collapse MKT 2320 - Principles of Marketing

Surveys terms and concepts concerned with the planning process and selection of appropriate actions resulting in successful and unique marketing plans. Product design, pricing strategy, distribution and availability of goods or services and marketing communications are topics covered.

Expand and Collapse MKT 3320 - Marketing on the Internet

Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.

Expand and Collapse MKT 3340 - Market Promotion

Provides an in-depth exposure to market promotion. There is special emphasis on advertising and the creation of message strategy based on sound product design. Good personal selling and sales promotion actions are also addressed.

Expand and Collapse MKT 3350 - Designing Successful Products

Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.

Expand and Collapse MKT 3370 - Services Marketing

Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.

Expand and Collapse MKT 3380 - Logistics & Distribution Chann

Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materials management to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events, along with new theory, practice, basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.

Expand and Collapse MKT 4360 - Marketing Strategy

Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.

Expand and Collapse PHL 3354 - Management Ethics

Study of the application of ethical principles to problems encountered in management. Confrontation of the problems is preceded by inquiry into the nature of human interaction in general and management in particular. Other topics include: obligations of the manager to a number of clients or spheres of responsibility, including employees and clients of the organization; rights and obligations of employers and employees; and discrimination, liability and advertising.

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