Undergraduate Business and Technology

The Marketing major helps students develop the knowledge and skills needed to construct marketing strategies and activities that can be applied in large corporations, small businesses, or a retail environment.

Marketing students will study topics including product design, customer relations, advertising, market research, marketing of services, marketing on the internet, and creating strategic marketing plans.

The Marketing major offers students new and dynamic career choices and prepares them to work for either an independent marketing agency, an advertising agency, or within a corporate marketing department. Additional coursework is available in personal selling, retailing, or small business marketing. An advisor will help students tailor course selections to particular needs and interests.

Course Requirements

As the number of marketing venues continues to expand, it has become more important than ever to be strategic with marketing efforts and carefully evaluate the data garnered from these efforts. To help CSS students master these skills, we've introduced two new concentrations under the marketing major.

Core Marketing Major Requirements

ACC 2210: Principles of Financial Accounting
ACC 2220: Principles of Managerial Accounting
CIS 2105: Information Systems Applications
ECN 2230: Principles of Microeconomics
MGT 2120: Principles of Management
MGT 3130: Quantitative Methods for Decision-Making
PHL 3354: Management Ethics
MKT 2320: Principles of Marketing
MKT 3320: Marketing on the Internet
MKT 3380: Logistics & Distribution Channel

Marketing Strategy Concentration

The marketing strategy concentration provides students with a broad understanding of the marketing field, including:

• Developing sales plans
• Learning components of a marketing strategy
• Creating the marketing message
• Developing products

Required Courses:
MGT 3240: HR Management
MKT 3340: Market Promotion
MKT 3350: Designing Successful Products
MKT 3370: Services Marketing
MKT 4360: Marketing Strategy (capstone)

Marketing Analytics Concentration

The marketing analytics concentration provides students with a robust set of tools to evaluate the effectiveness of marketing strategies, including:

• Measuring ROI of marketing proposals
• Interpreting data from customer/prospect surveys
• Making sense of sales data and dealing with imperfect information
• Analyzing marketing data and identify actionable information
• Evaluating the effectiveness of a marketing plan

Required Courses:
ECN 2280: Principles of Macroeconomics
MKT 3335: Applied Business Statistics
FIN 3320: Applied Financial Management
CIS 3205: Application of Business Intelligence
MKT 4120: Marketing Analysis for Decision Making (capstone)

 

In addition to the B.A. in Marketing, the College of St. Scholastica offers four additional related majors. The B.A. in Accounting includes courses in intermediate accounting, cost accounting, tax accounting, auditing, business law and advanced accounting. The B.A. in Applied Economics includes courses in macroeconomics, microeconomics, money and banking, managerial economics and international economics. The B.S. in Finance includes courses in financial management, investments,  and financial markets and institutions.   The B.A. in Management includes courses in human resource management, strategic planning, economics, accounting, finance, marketing, and ethics. The B.A. in Organizational Behavior includes courses in cultural anthropology, human resource management, organizational behavior, organization development, personality, behavior management, and ethics.

The St. Scholastica Advantage

One of the important strengths of this major at St. Scholastica is the faculty.  They are experienced  professionals who offer realistic and practical applications of  theory. They are full-time teachers who support and advise students throughout their studies at CSS.